Brand

A brand is the single definition of what your organisation looks like: its colours, its type, its logos, the tokens that carry those values into code, and the written rules for using them.

It sits under Creative Modules in a service, and other authoring modules draw on it rather than each holding their own copy.

Where it lives

Open a service and choose Brand under Creative Modules. A service with no brand yet offers Create Brand or Import brand kit.

How the editor is organised

Nine sections in three groups down the left.

Brand identity is what the brand is: Colors, Typography, Logos, Design Tokens, and Brand Guidelines.

Standalone holds Custom Branding — office signage, vehicles, clothing, and the rest. It carries its own notice that these elements are for reference only and are not integrated with other modules.

Governance and history is how the brand is kept: Version History, Brand Controls, and the Activity Log.

The header

The header carries the brand name, whether it is Draft or published, a save indicator, a count of unsaved changes, and three controls: brand comments, the Brand AI assistant, and More brand actions, which holds the exports.

Accessibility is built into colour

Colours are not just stored, they are graded. Every swatch shows its contrast result, the Contrast matrix grades every pair at once, and a colour-vision simulator previews the palette as people with colour vision deficiencies see it.

Where to go

If you want to	Go to
Set up a brand from scratch	Quickstart
See everything the module can do	Feature list
Follow a specific task	Guides
Understand what a brand holds	What a brand holds
Stop people going off-brand	Brand controls
Get the brand into code	Design tokens
Fix something	Troubleshooting

The example in these screenshots

Captures use Lunar Paper Docs, a brand in service 20 with two palettes, a gradient, two fonts, three tokens, two guidelines, and a snapshot.